CeX is a multi-award-winning and publicly acclaimed retail business that trades in a focused, yet complementary product range of second-hand technology, gadgets, and digital entertainment products. Since opening the first store in 1992 CeX has expanded its network from the U.K. to over 600 stores worldwide with stores in Spain, Ireland, Poland, Portugal, Italy, India, Australia, Malaysia and Mexico.

CeX uses a set of bespoke computer tools that simplify the process of buying and selling goods. Constantly reviewing product supply and demand curves and adjusting prices, using the extensive experience as well as AI input which limits potential depreciation and enables the business to achieve two optimal positions on the products: An optimal selling price that is competitive in comparison to buying the same product new and an optimal purchasing price which brings stock into stores.

CeX Stores buy/sell/exchange technology led entertainment products. And currently group product lines into the following Four main categories: Games, Computing, Electronics and Mobile Phones

With over 40,000 product lines bought and sold across 10 countries. CeX customers can access our dedicated website www.webuy.com  to find prices for all the products on the database meaning they do not even have to go into a store to get a valuation.

The Franchise Opportunity:

Following the successful operation of our Master Franchise Operations in Malaysia CeX is looking for an experienced local partner or partners to develop the brand as Master Franchisee’s. Area Developers or Joint Venture Partners.

To maximize the potential of the opportunity, the following skills or experience are preferable but not essential.

● A track record in the management of medium to large national retail businesses.

● A desire to grow the brand via multiple outlets and the financial means to do so.

● Extensive marketing, sales and recruitment experience, knowledge of our key product lines and be willing to complete 6 months training in Australia, the UK, or Europe.

Franchisor Support/Benefits:

Franchise License: Includes a 10-year renewable license, exclusive territorial rights, the right to use CeX trademarks, know-how, operating methods, and systems, and the ability to sub-license these rights within the granted territory. Provision of electronic franchisee owner’s manuals, electronic master franchisor’s manuals, and operations manuals, complemented by various online tools and systems.

Training and Launch Support: This includes pre- and post-opening store support programs, guidance on store location, and online training for internal systems and store operations.

I.T. Solution: Support covers the development of a localized CeX website, procurement and setup of necessary equipment, provision of email addresses and intranet access, and ongoing assistance from the dedicated CeX I.T. support department.

Design and Build Support: A complete turnkey solution is offered, covering compliance and comprehensive project management for each store development. In addition, the CeX marketing department provides guidance and is available to produce bespoke marketing materials.

Commercial Services: The dedicated CeX commercial department manages performance reviews, pricing strategy, stock turns, stock placement, and the introduction of new product lines.

CeX offers a wide range of training to ensure that franchise owners and their staff are equipped with the tools for success. This includes a seven-stage comprehensive training program which is supported with access to online training tools, manuals and assessments.

These include

• Sales assistant store placement & online training 
• Supervisor: In-store and online training 
• Store management: In-store and online training  
• Advanced store Management and administration 
• Operations management 
• franchise management
• Sub-franchise management

Quick Stats:

• Average Monthly Turnover: 84,000 USD per store
• Achievable Gross Margins: (34 – 45% grows over time)
• Average Setup Cost: 300,000 USD
• Initial Franchise Fee: Varies Dependant on Size of granted Territory 
• Royalty: 5% – 8% dependant on final terms
• Marketing Fees: 1%